PLANO, Texas – (COMMERCIAL THREAD) – Cinemark Holdings, Inc., one of the world’s largest and most influential film companies, is increasing the benefits of the big screen for its most loyal moviegoers with the introduction of Movie Club Platinum. Developed in direct response to the greatest wishes of Cinemark Movie Rewards members, Platinum Club Movie is a brand new premium tier of Cinemark’s industry-leading monthly movie theater membership program that rewards frequent visitors with exceptional savings. Movie fans can find out more about Movie Club on Cinemark.com or on the Cinemark mobile app.
“We developed Movie Club Platinum in exactly the same way we developed our industry-leading Movie Club program by listening to our moviegoers and giving them what they really want,” said Wanda Gierhart Fearing, Director of Marketing and content from Cinemark. “This premium tier of our monthly membership program rewards our most frequent moviegoers with bigger savings and bonus tickets, making a trip to the theater even more valuable for those who love it the most. Cinemark always strives to roll out the red carpet for our guests, and providing this incredible award is our way of giving our most loyal members the celebrity treatment. With the exceptional lineup of movies hitting the big screen, there’s no better time to get the most out of cinema. ”
Platinum benefits for the most avid moviegoers
Movie Club Platinum illustrates Cinemark’s commitment to continually evolve the customer experience and find new ways to reward its moviegoers. All Cinemark Movie Club members who visit a Cinemark cinema 25 times or purchase 60 tickets in a calendar year will automatically earn the coveted Platinum benefits. In addition to their existing Movie Club benefits, Platinum members will also earn two bonus movie ticket credits, receive an increased concession discount of up to 25 percent, and the ability to purchase up to five tickets at the same price. member per transaction, all at no additional cost. These additional perks pay homage to the most avid moviegoers, offering them elite privileges that elevate the cinematic experience.
Movie buffs can reach that superstar level even faster in 2021 by visiting a Cinemark cinema eight times or purchasing 24 tickets by December 31. A member’s status is enhanced upon reaching the threshold and remains platinum throughout the following calendar year.
Inspired by Cinemark moviegoers
The Cinemark Movie Club was the first theatrical exhibitor membership program in the United States and has been a fan favorite for almost four years. With overwhelmingly positive feedback, Cinemark has done extensive research with customers on how to make the program even more exciting for loyal moviegoers. In the polls, active Movie Club members were extremely enthusiastic about a high tier based on rewards with added benefits for frequent going to the movies. The development of Movie Club Platinum further underscores Cinemark’s dedication to its moviegoers and the company’s pursuit of creating a frictionless movie experience that simplifies work and pleasure.
Launched in December 2017, Cinemark Movie Club was the first transaction-based movie subscription service. Movie Club is a component of Cinemark Movie Rewards, Cinemark’s tiered loyalty program that rewards moviegoers with one point for every dollar spent at a Cinemark theater. As a paid loyalty tier, Movie Club offers a significant value proposition to moviegoers. For $ 9.99 per month plus tax, Movie Club members earn one ticket per month, a 20% concession discount, a companion ticket at the member price per transaction, online fee waiver, and the ability to carry over unused tickets. Movie Club makes it easy to experience the joy of watching movies with family and friends Cinemark is committed to evolving Movie Club to continue to surprise and delight moviegoers with rewards on the big screen.
With the exciting new movies coming to the big screen soon, Movie Club members will be upgraded to Platinum status in a flash. No Time to Die, Dune, Ghostbusters: Afterlife, Eternals, West Side Story and more will hit theaters until the end of the year, and 2022 will be full of action with movies like Top Gun: Maverick, the long awaited Avatar following, Black Panther: Wakanda Forever, Mission: Impossible 7 and Jurassic World: Dominion, Just to name a few.
About Cinemark Holdings, Inc.
Based in Plano, Texas, Cinemark (NYSE: CNK) is one of the world’s largest and most influential film companies. The Cinemark circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theaters (323 in the United States, 198 in South and Central America) with 5,864 screens (4,426 in the United States, 1,438 in South and Central America) in 42 national states and 15 countries across South and Central America. Cinemark consistently delivers an extraordinary customer experience from the initial ticket purchase to the closing credits, including Movie Club, the first subscription program launched by US exhibitors; the highest penetration rate of Luxury Lounger reclining seats among major players; XD – the premium large format of the No. 1 exhibitor brand; and plenty of food and drink options to further enhance the movie experience. For more information, visit https://investors.cinemark.com/.
