PLANO, Texas–(BUSINESS WIRE)–Cinemark Holdings, Inc.. (NYSE: CNK), a leader in the film exhibition industry, today announced that Movie Club, the premier exhibitor-sponsored subscription program, has continued to grow to 350,000 active members, including 45% were new to the exponent’s existing loyalty. program. Movie Club members represent approximately 6% of Cinemark’s box office revenue and remain highly engaged with a redemption rate of 75% of Movie Club ticket credits.
The Movie Club offer is a 2D movie ticket at any show time for $8.99 per month. Additionally, key program differentiators include:
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Unused tickets to roll and never expires for active members;
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A 20% discount on each visit;
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Additional tickets and companion tickets available throughout the month at a member price of $8.99;
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Possibility to reserve seats and buy tickets in advance WITHOUT charge online;
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Premium ticket upgrades available for XD, 3D and IMAX; and
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No risk – members can cancel anytime with six months to use up unused movie credits.
“We are thrilled with the continued success of our Movie Club program, particularly the milestone of over 1,000 members per theater,” said Mark Zoradi, CEO of Cinemark. “Our program targets a wide range of moderate to frequent moviegoers, which represents a much larger pool of people than very high frequency patrons. Our value offering is receiving phenomenal customer reviews to date with the rollover feature, 20% concession discount and online fee waiver specified as preferred amenities.
Movie Club is accepted at all Cinemark locations nationwide, including Century Cinemas, CineArts, Tinseltown and Rave. To join, go to www.cinemark.com/movieclub
or download the Cinemark app.
ABOUT CINEMARK HOLDINGS, INC. :
Cinemark is a leading domestic and international cinema operator, operating 539 theaters with 5,998 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of June 30, 2018. For more information , visit investor.cinemark.com.
